An automation layer connects to an insurance verification API. Every appointment booked triggers an automatic verification request 48 hours in advance. Results are written directly back to the patient record. The front desk's 2.5 hours per day becomes a 5-minute exception review.
Make.com
Verification API
Practice Mgmt
Timeline: Phase 2 — Week 3
Automated SMS and email reminders at 1 week, 3 days, 1 day, and 2 hours before each appointment. Patients reply CONFIRM, CANCEL, or RESCHEDULE — the system handles each response automatically, filling cancelled slots from a waitlist if available. No staff involvement until a human decision is required.
Make.com
Twilio SMS
Email
Practice Mgmt
Timeline: Phase 1 — Week 1
Every new inquiry — web form, email, or Google — triggers an immediate, personalized response within 60 seconds. An AI assistant qualifies the patient, answers FAQs about insurance and services, and sends a direct booking link. A 7-day follow-up sequence runs automatically if they don't book immediately.
Make.com
Claude API
Calendly
Twilio SMS
Timeline: Phase 1 — Week 2
New patients receive a digital intake form link via SMS and email 24 hours before their appointment. Completed forms sync directly into the practice-management software. The morning data-entry workflow is eliminated, and patients arrive with their information already in the system — reducing chair-side time as well.
Typeform
Make.com
Practice Mgmt
Timeline: Phase 2 — Week 4
Two hours after each completed appointment, the patient receives a personalized SMS thank-you with a direct link to the Google review page. Response rates for timely, post-visit SMS review requests run 15–25% in dental. At typical patient volume, this targets 10+ new reviews per month — compounding over time.
Make.com
Twilio SMS
Google Business
Timeline: Phase 3 — Month 2
Each morning at 7am, a concise performance summary is automatically delivered to the owner's phone — yesterday's appointments, no-show rate, new-patient bookings, outstanding claims, and collections. Pulled live from the practice-management software. The weekly manual report is replaced by something better, daily, automatically.
Make.com
Google Sheets
Claude API
Twilio SMS
Timeline: Phase 2 — Week 4
Claims exceeding 30 days with no response trigger an automated follow-up email sequence to the relevant insurance company. Claims reaching 60 days are escalated with a formal resubmission. A live dashboard tracks all outstanding claims by age and status — targeting recovery of the current aging balance and preventing future accumulation.
Make.com
Email
Airtable
Claude API
Timeline: Phase 3 — Month 2